To celebrate and recognize ENVE's bike winning its first ever stage at the Tour de France I was tasked to create a paint scheme and marketing campaign that embodied the spirit of the win.
"The ENVE Melee Limited Edition is a tribute to triumph and performance. This exclusive Paint Lab design draws inspiration from Anthony Turgis’ victory in Stage 9 at the 2024 Tour de France, a defining moment for both ENVE and Turgis that unfolded in France's iconic wine region. Just as champagne is synonymous with celebration and victory, this design embodies the same spirit of achievement."
Product Graphics: Bo VanBrocklin
Photography + Motion Graphics: Katie Bedigian
Copy: Neil Shirley
Photography + Motion Graphics: Katie Bedigian
Copy: Neil Shirley
