Fray

Creative Director + Graphic Design + Product Graphic Design

Launch campaign for ENVE's new and versatile road bike, they Fray. Shot in Spain to capture the unique road surfaces and variable terrain the bike is intended for. From the bike graphics to the final campaign launch assets, I designed, directed, and executed the campaign. 
Photography: Nil CamNil Camarasa Capilla, BPD Studios
Video: Avery Stumm
Launch Video
Web Layout & Story Telling 
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